We invite you, our friends, clients and/or colleagues, to our Industry News You Can Use page. Here you’ll find the marketing/advertising industry’s top stories and late breaking news, updated weekly. We keep a close eye on things that directly affect our business and ultimately our clients’ business in all facets of the ad industry. In today's market, keeping up with technology and best practices is more important than ever. You are welcome to join us in our quest.
Why Limbaugh's Advertiser-Offending Attacks Won't Be the End of Him
From Bill Maher to Laura Schlessinger, Ad Age looks at some famous recent talk-show controversies and advertiser reaction to them.
READ MORETo Bundle, or Not to Bundle: Mags Grapple With iPad Subs
For publishers, much of the digital revolution has focused on adapting print content and advertising to interactive devices. But once that hurdle has been cleared, another problem looms: how to balance pricing between the two. While that might seem academic, it's revolutionary in its own right. As Monica Ray, exec VP of Conde Nast, sees it, "The whole industry has the opportunity to redefine what a subscription is."
READ MOREFacebook Warns Brands that Scale in Social Won't Come For Free
Facebook is asking marketers to double down on their investment in advertising and content in return for an assurance that they'll reach a sizable share of the fan base they've been growing for years.
READ MORE
